Friday, November 9, 2012

BoJangles & Scotty McCreery = Southern

Brand Offers Fans Free Song Download from Scotty’s New Christmas Album
CHARLOTTE, N.C.  (Nov. 8, 2012) – Say the word “Southern” and two things probably come to mind:  Southern food and country music.  Now two icons representing those great Southern traditions are joining forces as Bojangles’ announces a new partnership with country music star and American Idol® winner Scotty McCreery.
Famous for serving quality Southern classics and breakfast all day, Bojangles’ today unveils a new ad campaign featuring the popular star from Garner, N.C.  The new TV and radio spots will highlight the craveable menu items that set Bojangles’ apart while also showcasing the deep Southern roots that have made both McCreery and Bojangles’ such fan favorites.
As part of the exclusive partnership with Bojangles’, a free song download from McCreery’s new album – Christmas with Scotty McCreery, which hit stores Oct. 16 and debuted at number four on the Billboard albums chart – will be available beginning Monday, Nov. 26.  Cards with a unique code will be available in all Bojangles’ restaurants, allowing guests to visit a download site and choose one of three classic holiday songs – “First Noel,” “Jingle Bells” or “O Holy Night.”
“I’m proud to partner with a great Southern brand like Bojangles’ that’s been such a big part of my life growing up in the Carolinas,” said McCreery, who took the entertainment world by storm in 2011 by winning the 10th season of the popular TV show at the age of 17.  “It’s always ‘Bo Time’ to me whether I’m on the road or at home, and I’m excited to bring that same spirit to other fans who crave the unmistakable taste and quality of Bojangles’ as much as I do.”
The campaign features two 30-second TV spots.  The first, “Show Time,” shows McCreery backstage before a concert with his band enjoying Bojangles’ chicken, biscuits and fixin’s from a Big Bo Box, perfect for tailgating, office parties or family get-togethers.  When the stage manager comes to tell the band it’s show time, Scotty promptly corrects him with three simple words:  “It’s Bo Time!”
The second spot, “Bojangles’ Town,” is a remix of McCreery’s hit song “Water Tower Town” and includes a montage of traditional Southern scenes – a high school football game, an old fire truck, and enjoying a meal at Bojangles’.
In addition to the television ads, McCreery lent his voice to a series of radio commercials and a variety of in-store merchandising elements, including posters and counter cards.  The TV and radio spots will appear in select Bojangles’ markets throughout the company’s 10-state footprint, which extends from the mid-Atlantic across the South to Mississippi.
“Bojangles’ and Scotty share a unique Southern style, and we’re excited to come together in such a big way with this campaign and exclusive offer for our fans,” said Bojangles’ Senior Vice President of Marketing Randy Poindexter.  “I’m especially proud to partner with a young man who embodies the same values of community and family that are the heart of the Bojangles’ culture.”
McCreery’s love of Bojangles’ was well documented throughout the filming of Idol:  he was seen in a well-worn “It’s Bo Time!” t-shirt during taping, and his family surprised him with his favorite Bojangles’ meal during his homecoming episode before returning to Los Angeles for the finals.
Since becoming the show’s first country male winner and its youngest male winner in any genre, McCreery quickly emerged as the most successful new country artist of the last year.  He won New Artist of the Year at the Academy of Country Music Awards in April, and won the same award at the American Country Awards in December.  He also won the USA Weekend Breakthrough Video of the Year for “The Trouble With Girls” at the 2012 CMT Music Awards.  He was ranked No. 1 on Billboard’s list of Top New Country Artists for 2011 and recently wrapped up his tour with Brad Paisley’s “Virtual Reality Tour 2012” presented by Chevrolet.
Scotty recently released Christmas With Scotty McCreery, which debuted at No.1 on the Billboard Top Seasonal Albums chart with over 40,000 albums sold in the first week.  His first studio album, Clear As Day, debuted at No. 1 on the Billboard Top 200 and Top Country Albums charts, making him the youngest man in history to open at the top of the all-genre chart with a debut release.  It also garnered the highest sales of any country solo album released last year and held the No. 1 spot on the Billboard Top Country Albums chart for six weeks.  Scotty has continued to perform and record while juggling the demands of pursuing an undergraduate degree at N.C. State University.
For more information on Bojangles’, visit  For more information on Scotty McCreery, go to

About Bojangles’
Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants Inc. serves all of its proprietary menu items, such as made-from-scratch buttermilk biscuits, Legendary Iced Tea™, delicious fixin’s and specially seasoned, never frozen fried chicken.  Bojangles’ boasts more than 500 locations in 10 states, primarily in the Southeast, and the District of Columbia as well as two international restaurants.  For more information, visit or follow us on Facebook and Twitter.

CMA Country Christmas gets 3 air dates

The special holiday show, CMA Country Christmas, hosted by Jennifer Nettles of Sugarland will make its debut on ABC on December 20th, but then it will re-air on December 22nd and December 23rd, also on ABC. The two-hour show will feature performances and holiday stories from Dierks Bentley, Lady Antebellum, Little Big Town, Martina McBride, Scotty McCreery, The Band Perry, Keith Urban, Colbie Caillat, Katherine Jenkins and John Legend. You can learn more about the show, including specific air times at

Scotty McCreery will be performing at Washington State University tonight


with Special Guest Jana Kramer

 Dad’s Weekend Friday, November 9, 2012 7:30pm

Scotty McCreery Featured in New Bojangles Commercials

By Megan Pacella 

Southern gentleman Scotty McCreery loves eating at the fast-food joint Bojangles. In fact, he loves it so much that he let the chain use a doctored-up version of his hit song ‘Water Tower Town’ in one of their new commercials, in which he makes an appearance.

And actually, McCreery’s down-home hit fits in so well with the Bojangles ad that it sounds like he could have written it solely for the commercial spot. As the country crooner belts out “Friday night football is king, sweet tea goes good with anything,” the Bojangles’ logo is everywhere.

McCreery is shown in a parking lot tailgating — eating sandwiches from Bojangles, of course — and drinking sweet tea from a fast food cup. The commercial continues with the chorus of ‘Water Tower Town’ while images of the country star ordering food at a Bojangles’ counter, eating at the chain with his pals and high-fiving his fans dance across the screen.

But here’s the kicker. By the time McCreery gets to the end of the chorus, you realize that he’s actually changed the lyrics from “In a water tower town” to “In a Bojangles town.”

It takes some serious devotion to a fast-food brand for a country star to change the lyrics of his most popular song. But apparently, that’s how strongly McCreery feels about good sweet tea and a stop that serves breakfast sandwiches all day long. He actually wore a shirt that said “It’s Bo time!” the entire day of filming the commercials.

In another 30-second spot, McCreery coins the phrase “It’s Bo time” by joking with a producer that he can’t play to 20,000 screaming fans until he’s had his Bojangles fix. The commercial advertises the Big Bo Box, which holds “fried chicken, biscuits, fixins and tea,” according to the country star.

Does this mean McCreery will get free Bojangles for life? Talk about job perks!