Thursday, November 8, 2012

Scotty McCreery, Bojangles' finally form official partnership

Credit for videos to: ItsBoTime

Scotty McCreery’s love of Bojangles’ fried chicken was evident from his first appearances as an “American Idol” contestant.  Now, the country music singer who won the show last year is officially teaming up with the Charlotte-based fast-food franchise.

A new ad campaign that began Thursday features McCreery touting Bojangles’ in TV and radio spots. He also appears on posters, cards and other displays in Bojangles’ stores.
“Bojangles’ and Scotty share a unique Southern style,” said Randy Poindexter, senior vice president of marketing for Bojangles’, in a statement. “I’m especially proud to partner with a young man who embodies the same values of community and family that are the heart of the Bojangles’ culture.”
There are two 30-second commercials:

• “Show Time” features McCreery and his band backstage at a concert. When they are told by a stage manager that it is show time, McCreery corrects him to say, “It’s Bo Time!”

• “Bojangles’ Town” features a remix of McCreery’s “Water Tower Town” single, adding a Bojangles’ meal to other small-town scenes.

Bojangles’ also will give fans a free download from McCreery’s new holiday CD, “Christmas with Scotty McCreery.” Starting Nov. 26, Bojangles’ customers can pick up a card with a unique code that will help them download one of three songs from the CD – “Jingle Bells,” “O Holy Night” or “First Noel.”

Bojangles’ has more than 500 stores, primarily in the Southeast. This proved difficult for McCreery during his time on “Idol,” because he couldn’t get his favorite food – and Bojangles’ iced tea – in Hollywood.  At one point, Bojangles’ sent a care package to California for him.

Read more here: http://www.newsobserver.com/2012/11/08/2470827/scotty-mccreery-and-bojangles.html#storylink=cpy


http://www.newsobserver.com/2012/11/08/2470827/scotty-mccreery-and-bojangles.html

7 comments:

  1. Smart thinking and genius marketing. Woot it´s fun to follow Scotty and his journey

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  2. ...=

    So happy for him,and I just love them,Good luck for both you and Bojangles

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  3. Just voted for Scotty gac top 50 video water tower town 2012. Hope everyone is voting .

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  4. it's about time... WOW Scotty :)

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  5. Lots of fun!! What a great commercial - He cracks me up!!! Love, Love, Love him!!! Priceless!!!

    We have a Winter Wonderland here in the Northeast. Nice to play Scotty's Christmas cd.

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  6. I JUST LOVE THESE COMMERCIALS ESPECAILLY IT'S BO-TIME. I LAUGH SO HARD AT THAT ONE.

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  7. I LOVE ALL THESE COMMERCIALS-HE CRACKS ME UP TOO!!! BUT THEY SURE ARE FUN TO WATCH,AREN'T THEY. SO HAPPY FOR HIM AND IT WAS ABOUT TIME HE DID SOMETHING FOR BOJANGLES. FOR WHAT THEY FOR DID FOR HIM WHILE HE WAS ON IDOL THEY SENT HIM THAT CARE PACKAGE,WHICH WAS SO SWEET OF THEM. HE MAKES ME SMILE ALL THE TIME. IT IS FUN TO BE ON THIS JOURNEY WITH HIM,I'AM HAVING A BLAST. LOVE HIM AND BAND.

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