By Sarah Skates
Todd Cassetty today announced the launch of Cassetty Entertainment, an artist management enterprise which has signed Scotty McCreery.
Cassetty is stepping away from his day-to-day roles with Hi-Fi Fusion and Todd Cassetty Welding Service but the online and video marketing companies will continue operation. Additional details regarding Hi-Fi Fusion will be forthcoming.
For the past 18 months, Cassetty has been working with McCreery on multiple projects from television shows to promotional campaigns to music videos. Says McCreery, “Todd has been involved in my career since I first came to Nashville after American Idol, and our great working relationship made the management scenario a no-brainer.”
Cassetty adds, “For years, I’ve been looking for an artist to inspire me to integrate 20 years of experience into an artist management role. Scotty McCreery is that artist. His vocal talent and authenticity as an entertainer are the impetus behind Cassetty Entertainment, and I could not be more excited to work with him.”
After winning American Idol season 10, McCreery became the youngest man in history to debut at No. 1 on the Billboard Top 200 all-genre albums chart with his first release, the platinum-selling Clear As Day. Since then, McCreery has been named New Artist of the Year at the Academy of Country Music Awards and the American Country Awards. He took home the USA Weekend Breakthrough Video of the Year Award at the 2012 CMT Music Awards. More recently, he toured with Brad Paisley and released Christmas With Scotty McCreery, which sold over 40,000 units to become the top selling holiday album year-to-date.
Cassetty’s music industry career began in the early ‘90s with marketing and promotion stints at Country Radio Seminar, Warner/Reprise and Gaylord Entertainment’s MusicCountry.com. From there, he started Hi-Fi Fusion, Nashville’s first digital marketing company, which works with every major record label and many of the biggest artists in music. In 2007, he launched Todd Cassetty Welding Service, a television, video and film production company that has since created TV specials and music videos for McCreery, Blake Shelton, Reba McEntire and Taylor Swift.