Tuesday, April 10, 2012

CarterMatt.com – ‘American Idol’ notes: Scotty McCreery

Scotty’s marketing strategy – Monday marked the first day that Scotty McCreery’s “Water Tower Town” impacted radio, and we were really rather impressed with how the season 10 alum chose to promote the song and thank the radio stations that picked it up.

In some new posts on Twitter, Scotty personally thanked a number of country stations for adding his song, and even included their own account handles in on it for good measure. Note to all other aspiring artists — if you want to get in good with radio stations, this is the way to do it! While this certainly doesn’t guarantee that “Water Tower” will be a hit, Scotty’s showing quite a bit of intelligence here for a guy who is still a teenager.



  1. It's a good strategy -- I particularly love the idea of involving the fans and asking them to tweet or submit pictures of their own hometown water towers! What a great music video that would be to feature small towns/water towers all across the country!

    WTT is a great song if you're from small town America or any small town anywhere in the world that can relate to the lyrics. I think a music video featuring small towns/water towers across America would really give it an even bigger boost. Gosh, they can even put out a "coffee table" book!

    Scotty's Mom is really great in this "marketing" area too having been in real estate for many years (and I'm sure she does have some ideas of her own to contribute to his management team).

    I am curious to see just how far this song goes and if it can get another Gold! :)

  2. Scotty McCreery Fan Club just showed on my FB and it says He wants meet and greet pictures. It says e-mail them to ScottyFanClub@gmail.com

  3. Scotty will be performing at LP Field June 10th



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